This study is focused on the potence of the use of smell in marketing. Subliminal perception, report of C.I.A. and legislation in Czech republic around subliminal advertising.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16378 |
| Date | January 2008 |
| Creators | Jurayeva, Mariya |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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