This diploma thesis is focused on the possible forms of internationalization. The aim is to propose possible strategies of internationalization of EPRIN, spol. s r. o. company on Slovak market. Theoretical resources deal with the explanation of different approaches to internationalization and possible forms of entry into foreign markets. After the theoretical resources follow analysis of the current state, where company is described, are made analyses and is summarized its competitiveness. On the base of finding is suggested a possible strategy to reach foreign market, which should bring new customers, to help raise the profile and reach out to other markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225289 |
| Date | January 2015 |
| Creators | Bártek, Ondřej |
| Contributors | Jelínek, Jan, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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