John Steinbeck, the well-known writer, once wrote, ¡§As one ages, the resistance against changes, especially good changes, comes from the human nature.¡¨ His words not only apply to humans but also corporations, and a media corporation in this case.
The structure of media Taiwan, in face of technological advancement, industrial competition, and opening of the media market, is forced to undergo dramatic changes, more specially, reengineering.
CTS now faces enormous problems in aspects of operation, cost, and profit making under the advancement of media technology, competition against wireless TV, cable networks, and other media industries, and the opening of media market. In this vein, this study aims to study the reasons behind the implementation of organizational reengineering by CTS, the critical success factors in the reengineering, and evaluates the effects of reengineering with quantitative analysis.
This study is a subtopic of the ¡§Study of Critical Success Factors in Media Corporations in Taiwan¡¨ led by Mr. Chih-Hong Yang, the Dean of the School of Communications at Ming Chuan University. The random survey is conducted in three parts upon CTS management, TV media management, and CTS staff.
The research findings show that the reason of organizational reengineering recognized by CTS management was ¡§modifying manpower structure and reducing personnel cost.¡¨ However, the reason to the staff was ¡§facing the fierce competition of the competitors¡¨; and ¡§in response to the advancement in digital media technology¡¨ to TV media management.
In terms of the critical success factors in CTS reengineering, CTS management and staff all agreed that the factors were ¡§support from the management¡¨ and ¡§clear direction and prospect of reengineering.¡¨ The recognition of critical success factors to TV media management was similar to that of CTS management and staff.
In addition to the abovementioned two factors, other factors, such as ¡§explaining to the staff about the tasks and goals,¡¨ ¡§decision power of the leaders,¡¨ and ¡§concern over resource allocation across departments¡¨ were among the critical success factors.
The research also found that ¡§support from the management,¡¨ which was ranked number on in reengineering implementation, is the most important critical success factor recognized by CTS management. Additionally, ¡§explaining to the staff about the tasks and goals,¡¨ ¡§the leaders of reengineering have decision power,¡¨ are among the top three most important critical success factors recognized by CTS management. As seen, the critical success factors recognized by CTS management are implemented by CTS reengineering at the same time.
According to CTS management, the most important effect of reengineering to CTS is ¡§reducing personnel cost¡¨ followed by ¡§improving service quality (company products).¡¨ The most important effect, ¡§reducing personnel cost,¡¨ evaluated by CTS management is the same as the reason for reengineering as recognized by the CTS management. On a whole, the rating that CTS management gave to CTS reengineering was ¡§5.07¡¨.
The study found that the critical success factor in CTS reengineering is ¡§support from the management.¡¨ As seen, support from the management is the key to success in reengineering, followed by clear prospect and direction to recognize the reengineering direction. Also, the information technology of the media corporation and training provided to the staff should be equally valued, effective communication with the staff is facilitated, and cross-department resource allocation should be implemented to win collectively support to and success in reengineering.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0205104-164014 |
| Date | 05 February 2004 |
| Creators | Chang, Yen-Ching |
| Contributors | none, none, Stephen D. Tsai, Chih-Hong Yang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0205104-164014 |
| Rights | unrestricted, Copyright information available at source archive |
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