Abstract
The collaborative product development or strategic alliances is a contemporary trend. Although collaborative new product development is widely recognized risky and its value has been questioned, new products remain the lifeblood of businesses and the essence for firms to survive in the competitive and rapid changing world. Nevertheless, many advantages drive the enterprises engaging in the collaborative model.
To bring new product to market faster, better, and cheaper, the collaborative new product development model has been demonstrated in amount of various settings as one of the most effective and efficient solutions for new product development, especially for those businesses that lack for sufficient R&D resources.
The purpose of this study is to present a framework with some practitioners¡¦ new product development experience along with literature research and a case study of collaborative new platform product development project in Taiwan¡¦s steel industry.
Tsang Min Chiu has been engaged in the study case as the coordinator of the project. As a participated observer, the author deeply involves the project and keeps a complete set of documents. Therefore, in addition to the literature, the data collection are mainly done by documentation and complemented by semi-constructed interview.
In this study, a collaborative new product development framework with suggestions of practitioners¡¦ viewpoints has been presented. In the framework, a total of 14 successful factors have been identified and classified into internal, external, and collaborative factors with seven, three, and four components respectively. The internal key factors comprise of market-orientated product strategy, effective use of outside resources & technologies, strong organization structure and support, early involvement of team members and partners, effective internal communication, adequate resources, and good new product development process and execution. The external factors include market trend& environmental change, collaborator¡¦s support, and key external technology utilization. And, the collaborative factors consist of external communication, trust, contribution, and benefits sharing.
The results of the study suggest that firms may successfully copy the collaborative new product development model by effective execution and cooperation of critical internal factors, external factors, and collaborative factors in the framework and mirroring the practitioners¡¦ experience. However the framework derived from single case under specific conditions is limited and it would require further studies for its generalization.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0720105-094509 |
| Date | 20 July 2005 |
| Creators | Chiu, Tsang-Min |
| Contributors | Iuan-Yuan Lu, Ping-Yi Chao, Chang-Yung Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720105-094509 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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