The general aim of this study was to develop a strategic plan for a company in the dust
suppression industry. Currently there is no formal process documented or analysis done
within the company regarding strategic planning due to the company being founded,
extensive growth taking place year on year and the urgent need for the operations to be
established, in order for the company to start selling their products and services. The
study was conducted among a sample of 45 junior, middle and senior management
employees within this company.
The data collected from the participants were collected personally via interviews and a
strategic planning questionnaire and recorded electronically by the Statistical Consultation
Services at the North–West University and the data were analysed by means of the
Statistical Package for Social Sciences (SPSS V18). In addition to the structured
questionnaires, management was also interviewed to assess their views on the strategic
planning at the company.
The results and findings indicated that there was some strategic planning actions lacking
and that formal strategic planning that defines objectives and assessment of the various
situations within the company, are not properly performed. The author was however able
to evaluate and determine where the company is going over the next three years. The
study draws a number of conclusions and makes recommendations with regard to
strategic planning, one of which is that the company should follow a more structured and
formalised approach. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/7377 |
| Date | January 2011 |
| Creators | De Necker, Adele |
| Publisher | North-West University |
| Source Sets | North-West University |
| Detected Language | English |
| Type | Thesis |
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