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Sémióza sebeprezentace sportovních klubů AC Sparta Praha a HC Sparta Praha v sezoně 2013/2014 / Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014

Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:339523
Date January 2015
CreatorsDrobná, Šárka
ContributorsŠoltys, Otakar, Jirák, Jan
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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