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Design for Social Presence and Exploring Its Mediating Effect in Mobile Data Communication Services

The mobility, flexibility, convenience, and ubiquity of mobile data services (MDS) have contributed to their enormous growth and popularity with users. MDS allow users to communicate through mobile texting (mTexting), mobile Instant Messaging (mIM), multimedia messaging services (MMS), and email. A unique feature of MDS that enhances its popularity among its users is the awareness capability, which is revolutionizing the way MDS is being used to communicate today. It allows potential communication partners to socialize through these technologies. This dissertation explored the relationship between user experience, perceived richness, perceived social presence and satisfaction with MDS. A research model for examining the antecedent conditions that influence social presence, richness, social interaction and satisfaction with MDS was developed. Partial least square analysis showed that user experience influenced both social presence and richness. Also supported was the relationship between richness, social presence and satisfaction with MDS. Social presence mediated the relationship between user experience and richness. However, only one dimension of interactivity influenced social presence.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc68026
Date05 1900
CreatorsOgara, Solomon Omondi
ContributorsKoh, Chang, Swartz, Stephen M., Prybutok, Victor R., Wu, Andy
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Copyright, Ogara, Solomon Omondi, Copyright is held by the author, unless otherwise noted. All rights reserved.

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