Action research methods using Soft Systems Methodology (SSM) and Logico-Linguistic Modelling (LLM) were used to investigate and model decisions made in the buying of industrial machinery by twelve companies in Thailand. The research was exploratory and attempted to discover if SSM and LLM models could be used to structure problems that were common to more than one organization. The research also sought to discover if SSM could be used to build models in the Thai language and in a Thai cultural environment. The experiment can be considered a success in so far as the participants found the results both interesting and informative. Also the research produced a considerable amount of new information that can be used in the marketing of industrial machinery. However, neither the SSM models nor the LLM models could be used in the way their authors had intended. The logical and epistemological status of the models could not be explained in the available contact time. As a result the researcher developed a simplified modelling method. The theoretical conclusion is that a simplified version of SSM/LLM needs to be developed to structure problems that transcend organization boundaries. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.
| Identifer | oai:union.ndltd.org:ADTP/267252 |
| Creators | Nakswasdi, Suravut. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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