Since year 2004, the advantage of low material cost in Southeast Asia and Mainland China have enabled them to hold standard fastener market. Taiwan¡¦s manufacturers have thus changed and even lost their competitiveness on standard fastener parts due to the increasing cost. The only way to face this global trend is to keep away from the price competition and adopt an active marketing strategy such as making use of fasteners¡¦ association and convenient internet. These two advantages not only integrate Taiwan¡¦s suppliers but allow them to do a long-term marketing strategy to their customers, provide them with better service and further satisfy customers¡¦ needs.
The standard parts have been the main products of big manufacturers since post 80s as the market demand a bigger quantity of the standard parts than the special ones. For that reason, big manufacturers lacked the experience of producing nonstandard parts. They concerned about utilization ratio, so they spent less time in researching and developing special parts. On the contrary, the facility restriction made small manufacturers incapability of making big quantities of standard parts, then forced them to spend more time developing special parts. However, they were not capable of selling their products overseas but to depend on trading companies to push their products all over the world.
This in-depth research generalizes company A¡¦s marketing integration strategy, which satisfy its customers and keep its growth rate without being threatened by low-cost countries like Southeast Asia and Mainland China and so on. This strategy includes relationship marketing plus support of suppliers. Based on trust and commitment, Company A gets to connect and build a long-term beneficiary relationship with its customers. In addition, the ability and integration of suppliers play an important role in fulfilling the marketing integration strategy.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0724108-144915 |
| Date | 24 July 2008 |
| Creators | - Chen, Chieh |
| Contributors | Lo,Henry Y., CHI-JENG WANG, Hueimei Liang, Chin-Tarn Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724108-144915 |
| Rights | not_available, Copyright information available at source archive |
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