The aim of the diploma thesis Company performance measurement is to propose a particular approach of the Balanced Scorecard method implementation for the company IZOL94, s.r.o. that can lead to the increase in the competitiveness and efficiency of the company. Strategic objectives of the perspectives are deduced on the basis of strategic and financial outcomes and also measures as well as target values are assigned to the strategic objectives. The strategic initiatives that lead to fulfill proposed strategic objectives are determined afterwards. The final part of this thesis deals with risks and benefits related to the Balanced Scorecard concept implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316868 |
| Date | January 2017 |
| Creators | Pohlová, Aneta |
| Contributors | Pikalová, Věra, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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