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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposals for Its Improvement

This diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based research. The last part contains proposals to increase customer satisfaction.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224404
Date January 2014
CreatorsŽambochová, Alice
ContributorsZámečník, Jan, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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