The diploma thesis is focused on the topic of creation a business plan for a personal agency with specialization on information technology industry. There are described general rules of writing the business plan as well as specifics of personal agencies in the theoretical part. The practical part applies this theoretical knowledge on the specific case and there is also a feasibility analysis of such a project. Practical part follows the theoretical one and applies the knowlege sucha s marketing plan, financial plan etc. on the specific project. There is also analysis of micro and macro environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206886 |
| Date | January 2015 |
| Creators | Strapatý, Michal |
| Contributors | Habrmanová, Blanka, Mareš, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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