Return to search

Marketingová strategie společnosti Telefónica O2 / Marketing Strategy of Telefónica O2

The goal of this diploma thesis is to prepare a marketing strategy for Telefónica O2 Czech Republic, a.s. The strategy is focused on target market and is based on questionnaire research made with respondents from target population. Strategy contains proposal of steps which could help to acquire new customers and keep recent customers. The diploma thesis also contains summary of information about the target population usable by Telefónica O2 for further analysis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222615
Date January 2010
CreatorsBilavčík, Martin
ContributorsDoskočil, Radek, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0016 seconds