Information, communication and broadcasting convergence is changing the business landscape
in South Africa, as organisations adopt new converged information, communication technology
(ICT) products and services to satisfy the needs of customers. Simultaneously, major changes are
taking place in the South African telecommunications business environment creating new
marketing opportunities and threats for Telkom SA, the only fixed line telecommunication
operator in South Africa.
Some of the findings of the study are
• the commodization of the fixed line telecommunication network
• political and regulatory changes are reshaping the telecommunications landscape by allowing
the entry of new competitors
• new technological innovations in Information Communication Technology (ICT) and mobile
communication is driving change
• social and economic change is fueling the speed of environmental change
poor economic climate is quickening the competitive pace amongst South African businesses
forcing them to attain efficiencies and effectiveness for survival
• organisations worldwide are competing for limited resources and markets and turning to ICT
to achieve their objectives
• customer needs are changing - demanding better and innovative communication products and
services - providing opportunities to competitors
• the Internet is reshaping traditional business models as businesses are seeking to establish
competitive advantages through the Internet
• the migration of the Internet to the mobile telephony sector
These changes are creating new marketing opportunities and threats for South African fixed line
telecommunication operators and are threatening the survival of fixed line telecommunication
operators worldwide and in South Africa. Information Technology, broadcasting and
telecommunication technology convergence, has created many new ICT products and services
opportunities that telecommunication competitors are offering existing customers of the fixed
line operators network indicating lethargy from their side. In order for the fixed line operators to
survive they must apply innovation and revise their strategic planning models. / Business Management / DCOM (Business Management)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/18529 |
| Date | 09 1900 |
| Creators | Ali, Fuaad |
| Contributors | Strydom, J. W. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 1 online resource (526, 23 leaves) |
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