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The proposed marketing plan for CT-2.

by Lam Lai-Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 77-78). / ABSTRACT --- p.ii / TABLE OF CONTENT --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / What is CT-2? --- p.2 / Chapter II. --- RESEARCH METHODOLOGY --- p.3 / Problem Statement --- p.3 / Research Objectives --- p.3 / Research Methodology --- p.4 / Sampling Plan --- p.5 / Chapter III. --- INDUSTRY ANALYSIS --- p.8 / CT-2 Industry --- p.10 / Paging Industry --- p.14 / Mobile Phone Industry --- p.19 / Chapter IV. --- RESEARCH FINDINGS / Analysis of Research Findings --- p.24 / Consumers' Knowledge of CT-2 --- p.24 / Corporate Image --- p.35 / Customer Loyalty --- p.36 / Consumers' Purchase Decision --- p.38 / Pricing Information --- p.42 / Characteristics of those respondents who want to buy CT-2 --- p.44 / Chapter V. --- SWOT ANALYSIS / SWOT Analysis --- p.51 / Competitor Analysis --- p.57 / Chapter VI. --- RECOMMENDATION / Marketing Strategies and implementation plan for Hutchison --- p.66 / Conclusion --- p.76 / BIBLIOGRAPHY --- p.77 / APPENDIX --- p.82

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318849
Date January 1992
ContributorsLam, Lai-Wah., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, viii, 109 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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