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Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented /

Thesis (M.B.A.)--University of Hong Kong, 1982.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52017807
Date January 1981
CreatorsWu, Wai-on, Thomas.
Publisher[Hong Kong] : University of Hong Kong,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView the Table of Contents & Abstract.

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