Commercial viewing was measured by a conjugate arrangement for 1 female and 3 male participants. Reinforcing qualities were evaluated according to screen variations and ratings. Subjects changed the screen clarity via knob pressing either making the screen more or less transparent, translucent or opaque based on commercial interest. Results were conducive to participant attentiveness or indifference to commercial viewing. Experimenter was able to identify the commercials that grasped and maintained the participants' viewing behavior. Conceptually this conjugate arrangement could enhance eye tracking technology to improve marketing and advertising strategies. This experiment yield results that suggest a more concrete analysis of consumer response to visual stimuli that maintains attending.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc1011852 |
| Date | 08 1900 |
| Creators | Morgan, Amber Denise |
| Contributors | Rosales Ruíz, Jesús, Pinkston, Jonathan W., Toussaint, Karen A. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | ii, 18 pages, Text |
| Rights | Public, Morgan, Amber Denise, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
Page generated in 0.0016 seconds