This study determined attitudes held by television reporters nationwide toward PR practitioners' demonstrated knowledge of the technical side of television news. Findings. that emerged from the study were: 1. Television reporters were undecided whether practitioners needed an educational background in PR, and believed they needed an educational but not a professional background in television reporting. 2. They believed practitioners knew too little and should improve their knowledge, and that practitioners' employers would benefit therefrom. 3. They valued the assistance of practitioners. 4. There were moderate degrees of off-the-job contact and interest therein. 5. They divided evenly on the question concerning practitioners' specific demonstrated knowledge of the technical side of television news.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc503976 |
| Date | 05 1900 |
| Creators | Tomlinson, Don E. |
| Contributors | Starr, Douglas P., Beck, Don (Don Edward) |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iii, 84 leaves, Text |
| Rights | Public, Tomlinson, Don E., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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