Thesis (PhD)--Macquarie University, Division of Society, Culture, Media and Philosophy, Dept. of International Communication, 2008. / Bibliography: p. 348-366. / Introduction -- Globalisation and network society -- Digital television -- Communication policy and development of Thai TV -- Research design -- Results : DTV: Thailand at the crossroads -- Results: National DTV policy and trends -- Results: Thai TV stations in technological transition (part 1) -- Results: Thai TV stations in technological transition (part 2) -- Discussion and conclusion. / The evolution of television and broadcasting technology from analogue to digital brings about changes in the global television industry. This technological transition is related to a political push which is highly concerned with national public interest in relation to socio-economic forces. Thailand's TV industry has also adopted and used digital television (DTV) technologies since the late 1990s in its TV production and broadcasting. The Thai government broadcasting regulators are expected to play a key role in launching and issuing national DTV policy. However, they seem to be involved in a conflict of interest which has negatively impacted Thailand's DTV transition. --This study selects Thailand's TV industry as a case study of a developing country in response to global technological transition. The thesis aims to explore major drives influencing Thai broadcasting in the shift from analogue to digital. It provides recommendations vis-à-vis the establishment of national DTV policy, and the current use of DTV technologies by Thai TV stations. The research project was conducted in Bangkok, Thailand, between October 2006 and October 2007, after the September coup in 2006. Two research methodologies employed in the study are (1) in-depth interviews with 26 experts (TV station administrators and mass communication scholars), and (2) observations of the nine TV stations. --Theoretical concepts in globalisation of communication echnologies and communication policy are reviewed. The research reveals two major pushes significantly forcing Thailand's TV industry into a newly administrative sphere. These are: (1) global push, and (2) domestic push; both are extensively addressed in this thesis. / Mode of access: World Wide Web. / xv, 366 p. ill. (some col.)
| Identifer | oai:union.ndltd.org:ADTP/285192 |
| Date | January 2008 |
| Creators | Sirakan, Sikares |
| Publisher | Australia : Macquarie University |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | Copyright disclaimer: http://www.copyright.mq.edu.au, Copyright Sikares Sirakan 2008. |
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