Abstract
With the developement of Taiwan economy brings the modernized managing enviroment to Buddhism groups which makes their map can stretch to the global stage.At present, Taiwan large-sacle Buddhism groups¡¦ managing modes are all closed to the pop civilization.This research only takes two of Taiwan Buddhism groups for example to confer how they choose their own target market and how to orientate themselves in the market. By analysing two successful marketing Buddhism groups as an illustration, we can comprehend how Buddhsim groups can leap from charitable managing mode and practice worked marketing policies to reach the organization developing goal. Further researcher may add object numbers or to proceed quantification study for exploring on separation of market, situation of market orientation and generally developing trend of normal NPO.
According to the conclusion and the analysis from this research,we can derive some discovery¡G
1. Group leader has his own characteristics and acquaints with social pulse.
2. To condense centripetal force from self-orientation.
3. Opportunity and Threatening¡G
¡]1¡^ Supply beyond need.
¡]2¡^ Problem of generation replacement.
¡]3¡^ Problem of internal management.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0811104-173412 |
| Date | 11 August 2004 |
| Creators | Huang, Chao-Shun |
| Contributors | Stephen D. Tsai, Iuan-yuan Lu, Victor W. Liu, I-heng Chen, Huang Jun-ying |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811104-173412 |
| Rights | withheld, Copyright information available at source archive |
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