This diploma thesis deals with the concept of Corporate Social Responsibility (CSR). In the theoretical part of the work are defined key concepts which are for explanation of Corporate Social Responsibility very important and with which makes up an integral part. In the theoretical part are therefore more described concepts such as CSR, stakeholders, corporate philanthropy or CSR filter. It also includes the definitions of the necessary standards, principles and entities to which CSR concern, and plays a significant role within it. In the practical part was the main aim the analysis of social corporate behavior and it?s outcomes in the economic, social and environmental sector in the company Tesco Stores ČR a.s., which author chose as the key for this work. A partial aim of the practical part of the work was the draft measures to the improvement of CSR in the company based on gained knowledge.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:138117 |
| Date | January 2012 |
| Creators | NOZAROVÁ, Věra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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