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Brand origin and consumers' pereceptions of apparel product attributes relating to quality

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 18, 2009). Thesis advisor: Dr. Jung Ha-Brookshire. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/501072485
Date January 2009
CreatorsPeterson, Katie, Ha-Brookshire, Jung.
PublisherColumbia, Mo. : University of Missouri--Columbia,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books. Electronic dissertations.
SourceFreely available online

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