The aim of the thesis is based on the questionnaire survey to analyze customer satisfaction with the services of the company ODEVA, spol. s r.o. Lipany. The questionnaire was sent to customers by e-mail and data which have been collected through it have been processed into graphs and charts. The thesis is divided in two parts. In the theoretical part I define step by step services in the sphere of production, quality as well as customer satisfaction. I also describe reasons why the company should monitor customer satisfaction and at the end of this section I describe the standard procedure for monitoring and measuring customer satisfaction. The practical part deals with the short description of the textile and clothing industry in Slovakia, as well as the company in which the research was conducted. Outcomes of the research are analyzed and on that basis recommendations in order to improve services are proposed at the end of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199524 |
| Date | January 2013 |
| Creators | Dolinská, Tatiana |
| Contributors | Kořánová, Helena, Dvorský, Aleš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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