In order to host The World Games 2009 in Kaohsiung, all public facilities had been reconstructed in Kaohsiung city. The image of harbor industry Kaohsiung city has been changed and delivered to all over the world through the world media by The World Games. Meanwhile, it promotes the harbor real estates in Kaohsiung as well. In addition to Kaohsiung city¡¦s unique characteristics and public artistic infrastructures, the future development of harbor real estate will become an interesting and valuable issue in Kaohsiung city.
This study is based on city marketing, using Analytical Hierarchy Process (AHP), Authorities Survey, and Scenarios Analysis by interviewing 22 authorities of construction companies, real estate brokers, land brokers and real estate developers. To develop a whole process of an assessment of real estate development in Kaohsiung harbor areas by inducing an assessment of real estate development in Kaohsiung harbor areas into three criteria and nine secondary criteria. Furthermore, analyze the future development of three harbor areas, include: Love Pier(which used to be called Pier 12), Glory Pier(which used to be called Pier 13), and Singuang Pier(which used to be called Pier 21).
This study finds out that location is the first criterion, value is the second, and construction style is the last in assessment of real estate development in harbor areas. On secondary criteria, integration is the most important issue, convenience is the next; the subject of a talk and plasticity are the last two issues. Base on the whole assessment, Singuang Pier is the most potential area of real estate development in Kaohsiung harbor areas; Love Pier is the next consideration area. This conclusion provides real estate developers an important reference on assessment and decision-making in Kaohsiung harbor areas.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0606112-134802 |
| Date | 06 June 2012 |
| Creators | Chen, Chien-Fu |
| Contributors | Iuan-Yuan Lu, Tsuang Kuo, Huei-Mei Liang, Hsien-Tang Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606112-134802 |
| Rights | user_define, Copyright information available at source archive |
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