The main task of my thesis was to define and analyze conditions of the entry of foreign company on Chinese market, the current state of Chinese economy and the country's position in the global economy in the 21st century, to define the problems and risks of entering the Chinese market and analyze the business, which appear promising for foreign firms entering the Chinese market. The thesis also describes the basic cultural differences that affect the business relations between Chinese and foreign partners. Further I characterize the status and strategy of the selected company on the Chinese market and its SWOT analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16799 |
| Date | January 2009 |
| Creators | Havrilová, Lucia |
| Contributors | Pichanič, Mikuláš, Martinez, Felipe |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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