The objective of this diploma thesis is to analyse all factors influencing the international trade in bananas. First chapter describes in general banana sector in national economies including ecological, social and political consequences related to the banana production. Second chapter is about the development of the trade from a macroeconomic point of view and concentrates also on the trade rules of the European Union as the main import region of the world. Third chapter is oriented on a business perspective of the trade and focuses on the marketing chain and position of the most important companies in this domain. One part of the chapter concentrates on the business on the European market. Final chapter summarizes all critical factors of the trade and shows a possible future functioning of the marketing chain with regard to actual tendencies in the world economy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75552 |
| Date | January 2010 |
| Creators | Kachlík, Tomáš |
| Contributors | Štěrbová, Ludmila, Zamykalová, Miroslava |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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