It has been about 30 years since the first security investment trust companies (hereafter referred to as the Securities Investment Trust) was established and issued the first funds in national mutual fund market since 1983. The total market size of the domestic issued fund is more than 1.89 trillion NT dollars now. And as offshore funds open to the domestic market, the atmosphere of domestic investors use mutual funds to manage finance gradually prevailed. Along with the cross-stray policy adjustment the government made and the markets open up of oversea financial products, the competition between domestic security industries extended from commodity differentiation to service innovation and efficiency. In addition to the performance of issued funds, professional services, innovative products and convenient platform have become the one of the competition focuses between industries.
In the competitive environment of market saturation, increasing supply, and high operation cost, it is important and basic for a corporation to build a sale system with outstanding cost, quality, and speed. That is to rapidly react to the market, provide different creative services, strengthen customers¡¦ value and service quality, and elevate customers satisfactory and operation performance. Quick response (QR) is in related with the ability whether a corporation can satisfy to the need of the customers in time and increase corporation competitiveness by commerce automotive.
This research was to discover the challenge of the fund administration department of the case study company. The bar code model was imported into the fund operation procedure with the angle of commerce automotive. That was to reduce the redundant waste and fasten the procedure of operation and management. With the corporation of automotive function, the information could be handled and managed more efficiently with real time track, on line monitor, intensify control, and decrease redundant recording procedure. Also, the investment trust fund operation efficiency and quality could be improved and strengthen the management performance by increasing inner control and customer service.
Furthermore, to combine the feasible bar code system and mobile device with investment e-commerce platform from the angle of fund operation procedure to find the opportunity to create new procedure as a reference for the investment owners in future development. Finally, suggest the future discussion aspect of the business model of financial creativity in order to develop a unique financial service platform in Taiwan to increase our international competitiveness in financial service.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0808111-191810 |
| Date | 08 August 2011 |
| Creators | Chen, Mei-Shing |
| Contributors | Hsien-Tang Tsai, Iuan-Yuan Lu, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808111-191810 |
| Rights | user_define, Copyright information available at source archive |
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