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Strategická analýza Mercedes-Benz Financial Services Česká republika s.r.o. / Strategic analysis of Mercedes-Benz Financial Services Česká republika s.r.o.

The aim of the diploma thesis "Strategic Analysis of the Mercedes-Benz Financial Services Czech Republic s.r.o." is to perform a strategic analysis of the company, which could serve as the basis for developing long-term competitive strategy. The diploma thesis consists of two main parts. The first is a theoretical part, needed for a proper understanding of the various steps of strategic analysis. The practical part is focused on the main objective of this work - the implementation of strategic analysis. It contains both macro environment analysis and analysis of the microenvironment, and also analysis of internal resources and capabilities. The practical part is supplemented by a SWOT analysis and strategic recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73884
Date January 2010
CreatorsVondruška, Michal
ContributorsKrause, Josef, Dvořáček, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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