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Návrh marketingové strategie pro firmu / Marketing Strategy Proposal for a Company

This thesis focuses on the proposal of marketing strategy for the newly formed company WAXEXPERT s.r.o. engaged in cleaning car interiors. The theoretical part deals with marketing and marketing planning. In the practical part, are prepared concrete proposals marketing strategy and company presentations for customers.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224584
Date January 2014
CreatorsRytina, Daniel
ContributorsIng.Marie Kománková, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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