This dissertation thesis deals with interest organizations in viniculture. The thesis focuses mainly on the Czech winegrowers association. The main aim of the thesis was, on the basis of activity analysis of Czech winegrowers association, its comparison with other organizations abroad, questionnaire survey among the members of the association, and considering the threats, opportunities, strengths and weaknesses, to suggest recommendations for the future action in the branch of viniculture in the Czech Republic. Recommendations for Czech winegrowers association include e.g. informing consumers and general public about the quality of wine, gaining statistical data, establishing workgroups for particular activities, providing advisory service, performing activities to improve the trust in the organization, dividing the association into sub-associations for particular sub-regions or closer cooperation with universities and secondary schools rather than with marketing agencies. Some suggestions can be generalized for other interest organizations not just in the viniculture branch.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:249253 |
| Date | January 2011 |
| Creators | Gurská, Sylvie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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