Zhodnocení marketingové strategie vybraného zařízení sociálních služeb v podmínkách působení zákona 108/2006 Sb., o sociálních službách a návrh její inovace. / Evaluation of marketing strategy applied in a specific social service institutions while taking conditions of the Act 108/2006 Coll. on social services into consideration and suggested strategy innovation.

Description

The objective of my thesis ``Evaluation of the marketing strategy of selected social services facilities operating under the Social Services Act No. 108/2006 Coll., and its proposed innovation{\crqq} was to ascertain whether the facilities had been making use of any marketing strategy, and if so, in what fields. I also investigated the impact of the new Social Services Act on operation of the facilities, and whether there were any differences in usage of strategies in dependence on the founders of the facilities. Marketing of social care has not had a long history in the Czech Republic; it is a segment which has not been experiencing sufficient attention. Marketing is mostly used by private providers of social services.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-86190

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Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:86190
Date	January 2009
Creators	VRÁBLIKOVÁ, Andrea
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess