In the last decades it has been argued whether psychic distances have lost their importance on the world markets. The access to information through the internet may have reduced them and made them more understandable, but it has also increased the overall world trades leading to more diversity and therefore to more different market segments that have to be considered. This contrary statements are investigated in this master thesis and further evaluates the current importance of psychic distances in relation to the perception of the managers towards it. Therefore it gives an insight into how psychic distances affect the management of a web- based companies called Compare AG. The progress of this work mirrors this discussion along with the development process of the company. It will show how it went from a unexperienced firm, which merely copied their concept to another market expecting it to work, to a company that adapts to the foreign markets and has specialists for every country to cope with any kind of market changes illustrating both opinions on how important psychic distances still are today especially for internet-operating companies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-37107 |
| Date | January 2018 |
| Creators | Lüder, Hannes, Nuppenau, Mattis |
| Publisher | Högskolan i Halmstad, Högskolan i Halmstad |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0021 seconds