This thesis deals with the strengthening of competitiveness of a company that specializes in the development and sale of the economic system. The work first deals with the strategic analysis of the external and internal environment of the company. Based on the results, nature of the current competitive strategy of the company is defined and measures aimed at increasing the competitiveness of the company in the economic system market are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223701 |
| Date | January 2012 |
| Creators | Pavelková, Dagmar |
| Contributors | Hánlová, Lenka, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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