The aim of this diploma thesis is to analyze corporate culture in a selected organization with a proposal for a change in corporate culture leading to the desired state of cultural dimensions of the knowledge economy. This thesis is divided into two main parts - theoretical and practical. The first part consists of a literary research, which was developed on the basis of the literature related to this issue, including corporate culture and related concepts. In the second part, an analysis of the given issue was carried out. Required information was obtained using the VSM 94 & 2013 questionnaire by Geert Hofstede and the TBSD test. For better quality research, unstructured interviews with the staff took place, as well as an observation, which contributed to the understanding of the organization's entire structure. In the end, changes were proposed in order to improve the situation in the organization and shift it further toward the desired knowledge economy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376484 |
| Date | January 2018 |
| Creators | POKORNÁ, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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