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Využití nástrojů interního marketingu pro zvýšení spokojenosti zaměstnanců / The Utilization of Internal Marketing for Increasing Employee Satisfaction

This diploma thesis focuses on the use of internal marketing in the corporate practice of particular companies in the area of increasing the satisfaction of employees. An important element is the analysis of the current state of the corporate environment and employee satisfaction research, which is a key starting point. Part of the thesis is the proposals.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319236
Date January 2017
CreatorsUrbánková, Simona
ContributorsHytychová, Kristýna, Kaňovská, Lucie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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