This dissertation concerns the extent to which the propaganda model advanced by Noam Chomsky and Edward Herman in their Manufacturing Consent: The Political Economy of the Mass Media is still applicable to the current media ecosystem, where both legacy and new media converge, especially given the emergence of global democratic resistance both to the excesses of neoliberalism in general, and to the problems associated with shale gas mining through hydraulic fracturing (or fracking) in particular. In this regard, firstly, the tensions between the views of seminal propaganda theorists and of critical theorists opposed to propaganda will be thematized in relation to Chomsky and Herman’s propaganda model, through which they sought to account for the negative impact of neoliberalism on journalistic freedom. Secondly, the primary features of neoliberalism will be considered in relation to the advent of the Internet, which has helped spread laissez-faire capitalism globally, both through integrating financial markets and augmenting consumerism, and through facilitating new practises of consent engineering via digital forms of censorship and surveillance. Thirdly, the correlative emergence around the world of digital democratic resistance on the part of new social movements and through both new and legacy media means, to the excesses of neoliberalism in general, will be investigated. Fourthly, the corporate underpinning of fracking in the United States will be explored, along with the media strategy by which anti-fracking groups – following Vera Scroggins’s activism – have contested government endorsement of such resource extraction. Fifthly, the resonances/dissonances between the media strategies of the American anti-fracking movement and the South African anti-fracking movement – most notably the Treasure the Karoo Action Group (TKAG) – along with the different contexts out of which they emerged and their respective efficacy, will be examined. Finally, some potential deficits in the TKAG media strategy will be identified, and appropriate recommendations will be made.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:20451 |
| Date | January 2016 |
| Creators | Roodt, Jean-Pierre |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Arts |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MA |
| Format | 181 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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