The profile of the Czech Prison Service Journal This thesis concerns prison service. In the theoretical part, there is a history and contemporary state of the execution of prison service in the Czech Republic and the Prison Service of the Czech Republic which is in charge of the execution. This part contains information about a transformation of the Czech prison system and the modern trends that exist in prison service. There is also information about the possibilities of public relation activities of the Prison Service of the Czech Republic. It highlights the crucial role of the media in public relations activities of these institutions and organisations. At the end of the theoretical part, there are descriptions of the projects regarding public relations that have already been implemented by the Prison Service of the Czech Republic. The main aim of this diploma thesis is to monitor the development of The Journal of the Prison Service of the Czech Republic, the Czech Prison Service Journal, regarding its content and its formal or technical site. Quantitative research was used to reach the main aim, which involved the method of analysis of products, as well as the technique of content analysis. It was discovered during this research that the Journal has significantly changed its content structure of published articles and its graphic representation during the last fourteen years of its existence. Besides professional articles that have been published, the Journal concerns itself more and more with current events within the prison service. It appears to be the goal of this service is to create a truthful and positive image of the Prison Service of the Czech Republic. The partial aim of the thesis was to find out, via questioning of public, whether the Czech Prison Service Journal is known outside the circle of employees of the Prison Service of the Czech Republic. Quantitative research was used to reach the partial aim, based upon a method of questioning people on the streets. This research proved that the Journal is unknown in the public. To make the view of the Czech Prison Service Journal complex, a method of a qualitative research, questioning, the technique of semi-structured interviews, was used to find out the opinions of its readers. The readers not only demand professional information from the Journal, but they also want practical experience from each of the penitentiaries and actual information about the Prison Service of the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:49771 |
| Date | January 2008 |
| Creators | BÍLÝ, Ondřej |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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