This study aims to map the individual competence of graphic designers in the social context within the creation of book covers. The ambition of this study is thus to increase understanding of the use of graphic design in strategic processes such as book campaigns. To investigate this, semi-structured interviews were conducted with six active graphic designers and the data were then analyzed in a qualitative content analysis with the help of sensemaking theory and campaign theory. The analysis resulted in the categories experiences as interpretive frameworks, the social process as practice shaping, the function of the book cover, understanding of the book's context and visual elements. The study's conclusion is that the designers adapt their work role according to other actors within the campaign and it is thus the social process that shapes the graphic designers' understanding of their mission. The graphic designers also express that their experiences are considered a resource that can contribute to a functional book cover, but it appears that they do not always get the opportunity to share this understanding. The need to understand the target audience and the book's context thus seems to be based on the order of responsibility that places the graphic designer in a role where the only official responsibility is to create visual communication based on the wishes of the publisher, the marketing department and the author. In line with earlier research, the results from this study show that intuition is used as a helping hand for the creative and free choices they face in this work process.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-112844 |
| Date | January 2024 |
| Creators | Hedlund af Schmidt, Kim, Zackrisson, Mimmi |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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