第三人效果研究已經過三十餘年的發展，但比較第三人效果認知對於行為層面預測力的研究仍然相當有限。本研究以霧霾調查紀錄片《穹頂之下》為研究主題，從心理學利己、利他動機的視角出發，探討第三人效果認知層面與行為層面間的關係。本研究在上海、深圳兩地進行問卷調查，共訪問926名大學生，研究結果顯示，受訪者會傾向於認為環保資訊對他人產生的影響大於對其自身產生的影響；然而，本研究發現，「對自己影響的認知」比「對他人影響的認知」更能顯著預測受訪者的蒐集資訊與響應性行為。同時，本研究結果顯示，「議題與個人的關聯程度」、「對訊息的涉入程度」均會影響「對自己影響的認知」和「對他人影響的認知」對行為意願的預測力。這些研究發現對於豐富第三人效果的理論框架有一定貢獻，同時亦為環境保護資訊的傳播提供了一定的實踐啟示。 / The third-person effect (TPE) hypothesis has been developed for over 30 years. However, very limit amount of TPE research have focus on comparing the predictive power of "perceived influence on self" and "perceived influence on others". This research fills the research gap by examining the relation between perceptual and behavioral components in the context of a Chinese documentary concerning haze weather, Under the Dome. Using the data from a survey concerning public opinion towards the haze documentary involving a sample of 939 college students in Shanghai and Shenzhen, results indicate that respondents tend to perceive the haze documentary have a larger influence on others than on themselves regardless of their perceived desirability of the documentary, and the perceived influence on self is a better predictor of the behavioral component compared to the perceived influence on self. Furthermore, issue relevance and media message involvement both have an influence on the predictive power of perceived influence on self and perceived influence on others. The research findings can contribute to the theoretical framework of TPE, as well as provide empirical implication for pro-environment communication. / Detailed summary in vernacular field only. / 張晓. / Thesis (M.Phil.) Chinese University of Hong Kong, 2015. / Includes bibliographical references (leaves 64-82). / Abstracts in English and Chinese. / Zhang Xiao.
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_1202972 |
| Date | January 2015 |
| Contributors | 張晓 (author.), Law, Man Fai (thesis advisor.), Chinese University of Hong Kong Graduate School. Division of Communication. (degree granting institution.), Zhang, Xiao (author.) |
| Source Sets | The Chinese University of Hong Kong |
| Language | Chinese, English |
| Detected Language | English |
| Type | Text, bibliography, text |
| Format | electronic resource, electronic resource, remote, 1 online resource (82 leaves), computer, online resource |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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