The mechanism of market driving with a corporate brand : the case of a global retailer /

Description

Univ., Diss.--Lund, 2007.

Links & Downloads

1. http://www.gbv.de/dms/zbw/559187327.pdf

Tags

Dissertation -- Thesis.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/255040272
Date	January 2007
Creators	Tarnovskaya, Veronika.
Publisher	Lund : Lund Business Pr.,
Source Sets	OCLC
Language	English
Detected Language	English