The growth of the mobile communication subscription is the main driver of the operators¡¦ revenues, before the appearance of 3G mobile communication service. As the penetration rate of mobile phones jumped over 100% in Taiwan, it¡¦s obvious that the life cycle of the GSM system has shifted to the mature stage, which all of the operators are under the pressure of low growth rate of voice service and declining ARPU rate due to the fierce price war in the market, and started to introduce 3G service. The 3G mobile communication technology offers users higher speed data communication, mobile commerce solutions, and multimedia services on the current 2G mobile communication basis. This has brought hope to mobile communication industry.
In order to enhance the value-added services, operators must evolve its current role, which simply provide equipment and infrastructure service, to become a total solution provider that can integrate the whole industry value chain vertically. Therefore, this study mainly focuses on the 3G industry value chain and the competitive strategies. Moreover, this study will discuss global mobile communication development circumstances and the operation strategies of the worldwide leading players, in order to come up with appropriate managing tactics. Hopefully, the successful experience from successful companies can help Taiwan operators to understand more about the trend of global communication market strategies
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0614106-163225 |
| Date | 14 June 2006 |
| Creators | Lin, Su-hui |
| Contributors | Ming-rea Kao, Fang-ling Yang, Pei-how Huang, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614106-163225 |
| Rights | not_available, Copyright information available at source archive |
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