Uniqueness and complexity of military news usually enrich and enhance the significance of the news. Sometimes simple issues are even further elaborated to become negative turmoil and multiple matters. The navy, being in a rapidly changing and multiple-form society, has been expressed in different forms by media of different natures. Sometimes, the navy is even perceived with different ideologies according to descriptions of different media. Ways that the officers and men of the navy as well as the general public view the negative news of the military and the impacts are worth further attention.
Hence, this research, based on applications and perspectives of the relevant mass communication theory, is performed by quantifying the questionnaires, and investigates the impact of negative news on officers and men of the navy as well as the third-person effect. In addition, the relationship between the third-person effect and supports of media control.
This research has managed to derive four conclusions: The first finding is the verification of existence of ¡§the third-person effect¡¨, i.e. people generally think that the impact of negative naval news on others is greater than that of oneself. The second finding is that the greater the perception of the third-person effect by the interviewed officers and men of the navy, the greater is the willingness to be inclined to controlling the mass media so as to mitigate the negative effects of the negative news about the navy on the general public.
The third important finding is that the variable, population, presents a certain degree of relevancy to the third-person effect. This result is the same as the results of other researches. With regard to the perception of the third-person effect by oneself, other officers and men and the general public, the rank, seniority, and education of the population variable present respective obvious relevancy. In particular, age level appears in the third-person effect on ¡§other officers and men¡¨ and ¡§the general public¡¨, showing that the age level has greater impact on the perception of the third-person effect by the navy officers and men.
The last important finding is about the information source. Television is the main source of information for most of the navy officers and men. Internet has surpassed newspaper as the second source of information, which is slightly different when compared to the past researches. This finding is thus worth further investigation in future work.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0831109-114302 |
| Date | 31 August 2009 |
| Creators | Chu, Kuo-liang |
| Contributors | Wu, Jih-Hua, Wu, Chi-Wei, Yuan-Che Hsiao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0831109-114302 |
| Rights | not_available, Copyright information available at source archive |
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