全球化的趨勢造成產業快速變化與重整，全球買家直接接觸產地，全球供應商直接進入市場，買賣之間的距離越來越近，越來越直接，讓一直以來在買賣間扮演中間橋樑促成交易的貿易商感受到強大壓力，買家和供應商不再依賴貿易商溝通，尤其面對全球景氣的衰退，因為降低成本的考量，有越來越多的買賣雙方打算跳過貿易商直接交易。貿易商必須改變，思考轉型的必要性，以及如何創造價值，使自己不被淘汰。
本論文以貿易商為主體，研究貿易商如何創造價值並維持價值，研究內容是以台灣某中小汽車零組件貿易商為個案，採用訪談的方式，研究其從事貿易業十三年來之貿易實務經驗，以提供未來貿易業者之參考。並藉由本次個案因應環境變遷採取的執行方案的分析過程中，讓我們更加了解貿易商的現況及未來發展趨勢，還有如何面對貿易商可能被買賣雙方淘汰的困境。
訪談的對象包含經營高層和中階主管，以及相關供應商，除了訪談外，並蒐集其他相關文獻和資料，來進行探討，並將所獲得之內容進行分析。
研究之架構則分為三部份，有環境變遷、面臨的問題、貿易商價值創造與維持。環境變遷著重在三個面向：顧客面、供應面與競爭面；面臨的問題則著重在營運問題；價值創造與維持的部分則著重在因應方案和核心能力上。透過上述三個部分的研究，也會探討因應後產生的績效。
而透過本個案研究之結果，提供下列數點建議，以供台灣中小貿易商未來發展之參考：
1.面對全球化的趨勢，傳統貿易商單純居間買賣協調的作法必須改變。
2.新型態的貿易商不僅是中間商，同時也必須能夠發揮服務綜效，全面服務供
需雙方。
3.貿易商也可以發展品牌，以避免買賣雙方直接交易。
4.產品的專業能力絕對必要。
5.創造獨特的自我價值成為貿易商當前最重要的課題。
關鍵字：去中間化，全球化，創造價值。 / The trend of globalization caused by rapid industrial change and restructuring, global buyers directly contact the origin, the global provider of direct market access trading between getting closer, more direct, so that has been to play an intermediary bridge between the buying and selling traders feel strong pressure to facilitate transactions, buyers and suppliers is no longer rely on traders to communicate, especially to the face of global economic recession as a reduction in the cost considerations, a growing number of buyers and sellers intend to skip the traders directly transactions. The traders must be changed, the necessity of thinking in transition, and how to create value, so do not be eliminated.
This thesis is based on the traders, research traders how to create and maintain value, research is the components of a Taiwan small car traders as the case, use of interviews, the researchers engaged in the trade for 13 years, to provide other trade reference. And by this case due to environmental changes has taken to implement the program during the analysis, let us get a better understanding that the current status and future development trends of traders, as well as how to deal with the difficulties traders may be eliminated by the buyers and sellers.
To interview with senior and middle level managers of business, and related suppliers, in addition to interviews and gather other relevant documents and information to explore, and the contents analyzed.
The structure of the study is divided into three parts, environmental changes, the problems faced by traders, value creation and maintenance. Environmental changes focus on three dimensions: customer, supply-side and competition surface; the problem focuses on operational issues; the value creation and maintenance will focus in response to the program and core competencies. Through the three-part study will explore the performance of coping.
The results of this case study, to provide the following recommendations for the future development of Taiwan's small and medium-sized traders refer to:
1. Faced with the trend of globalization, traditional
traders simply an intermediary trading coordinated
approach must be changed.
2. New types of traders not only brokers, but also must be
able to play the service synergy, full-service for
supply and demand sides.
3. Traders can develop the brand in order to avoid the
direct trading of buyers and sellers.
4. The professional competence of the products is
absolutely necessary.
5. To create a unique self-worth that is the most important
topics for traders.
Keywords: Non-broke, globalization, to create value.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0099932119 |
| Creators | 翁束華, Wong, Shu Hua |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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