by Kanta Singh. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaf 53). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF ILLUSTRATIONS --- p.ix / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Business Planning --- p.1 / The Market Opportunity --- p.2 / Chapter 2. --- METHODOLOGY --- p.6 / Chapter 3. --- EXECUTIVE SUMMARY --- p.8 / The Enterprise --- p.8 / Key Personnel --- p.9 / The Product --- p.9 / The Market & Marketing Strategy --- p.10 / Financials --- p.10 / Chapter 4. --- THE ENTERPRISE --- p.12 / Business Objectives --- p.12 / History --- p.13 / Organization/Personnel Factors --- p.13 / Operations Factors --- p.14 / The Future --- p.15 / Chapter 5. --- KEY PERSONNEL --- p.16 / Experience and Functional Responsibility --- p.16 / Chapter 6. --- THE PRODUCT --- p.18 / Description --- p.18 / Current Status --- p.19 / Value to the Purchaser --- p.19 / Cost to Manufacture --- p.20 / Maintenance/Support Considerations --- p.21 / Chapter 7. --- THE MARKET --- p.22 / Description of the Prospects --- p.22 / Market Life Cycle --- p.23 / Prospect Objectives --- p.24 / Segmentation and Distribution --- p.24 / "Size - Past, Present and Future" --- p.24 / Environmental Influences --- p.25 / The Prospect's Alternatives --- p.26 / Marketing and Support Strategy --- p.26 / Target Market(s) --- p.27 / Enterprise Image --- p.28 / Promotion Strategy --- p.28 / Product Image --- p.28 / Publicity --- p.28 / Advertising --- p.29 / Pricing Strategy --- p.29 / Sales Organization --- p.31 / Channels of Distribution --- p.31 / Logistics --- p.32 / Customer Support --- p.32 / Chapter 8. --- THE COMPETITION --- p.33 / Chapter 9. --- DEVELOPMENT PLAN --- p.35 / Development Objectives --- p.35 / Product Status --- p.35 / Organization --- p.35 / Technology Involved --- p.36 / Personnel and Resource Schedules --- p.36 / Chapter 10. --- OPERATIONS/PRODUCTION PLAN --- p.37 / Organization --- p.37 / Use of Sub-Contractors --- p.38 / Suppliers --- p.38 / Technology Involved --- p.38 / Quality Control --- p.39 / Inventory Control --- p.39 / Chapter 11 --- ", FINANCIALS" --- p.41 / Funding Requirements --- p.42 / Projected Profit & Loss --- p.42 / Projected Balance Sheet --- p.45 / Projected Cash Flow --- p.47 / APPENDIX --- p.50 / BIBLIOGRAPHY --- p.53
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318291 |
| Date | January 1995 |
| Contributors | Singh, Kanta., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 53 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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