This thesis deals with the processing of a business plan. It is specifically the implementation of a new web portal aimed at commission sale of travel tours. The aim of this thesis is to build a business plan in order to determine the relevant data for its feasibility and the profitability. This thesis consists of two parts. The first part covers the theoretical definition of a business plan and a description of his specific content. The theoretical part is followed by the second practical part in which they are initially defined specifics related to tourism. Afterwards, the work focuses on the description of the product itself and its competitiveness in the market. The work also paid attention to the analysis of suppliers, consumers, competitors and the current description of the planned marketing activities. The financial part transforms the previous text into a numeric form, which also expresses the need for funds and the overall project profitability.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:149810 |
| Date | January 2012 |
| Creators | Noswitz, Petr |
| Contributors | Krause, Josef, Trmalová, Monika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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