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Analýza nabídky cestovních kanceláří pro seniory / Analysis of tour operators offer for seniors

The thesis deals with a new trend in tourism -- senior tourism. The contribution of senior citizens to the tourism industry face the challenge of seasonality and stimulate economic growth, including employment. The senior segment is perspective because of its growing share in the population, improving health condition compared with previous generations, financial resources available and unlimited leisure time. The aim of the thesis is to analyze tour operators offer focused on outgoing packages for seniors in order to assess whether the offer reflects the specific needs and preferences of senior travellers. In addition, the thesis includes segmentation of senior travellers and recommendations for marketing communication towards this specific segment.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191530
Date January 2013
CreatorsNajbrtová, Soňa
ContributorsPetrů, Zdenka, Indrová, Jarmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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