Networking - building up professional and social relationships and their maintainance in the most compact network possible - that is one of key activities of todays' companies. Creation of new contacts is for a non-profit organisation (e.g. a destination company) next to essential. This thesis gives a theoretical background by description of networking mechanism, his importance and his use in professional organisations. Then the analysis should describe the situation in the Czech Republic: how tourism organisations apply networking in communication with interest groups in the destination, because successful networking could notably help promote the destination to its (potential) visitors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76783 |
| Date | January 2009 |
| Creators | Palečková, Šárka |
| Contributors | Jarolímková, Liběna, Indrová, Jarmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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