To work out this diploma thesis on the theme Marketing study of selected tourist attraction the author has chosen Castle Klášterec nad Ohří. The castle is the most important attraction in the town Klášterec nad Ohří and one of the most visited monuments in the Czech Republic. The castle is a tourist target of almost 20 thousands visitors every year. The task of this thesis is to analyze existing application of marketing tools of this attraction. To resolve this issue will be used the following analysis: analysis of marketing mix, environmental analysis, segmentation of visitors, turnout analysis of visitors and SWOT analysis. The aim of this thesis is, based on the data found out in the analyzes, to make up a concept of further development of Castle Klášterec nad Ohří for the next period which could lead to increase its attractiveness. The diploma thesis is devided into four chapters. The first chapter is devoted to basic concepts of tourism and marketing. Based on the quotes in this chapter, is made the analytical part which applies the knowledge to marketing activities of castle.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114120 |
| Date | January 2011 |
| Creators | Bílková, Lenka |
| Contributors | Petrů, Zdenka, Hybner, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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