The diploma thesis focuses on a change of the hotel´s marketing mix to reachhigher competitiveness of the company. It compares theoretical knowledge with reality in the hotel, specifies suggestions and options, which leads to better effectivity in this branch and target region. The proposals come out of a competition analysis and customer´s demands based on questionnaires and SWOT analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222637 |
| Date | January 2010 |
| Creators | Blažková, Alena |
| Contributors | Poláček, Jiří, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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