This diploma thesis is divided into two parts, theoretical and practical. The theoretical part itself is divided into four chapters which focus on the issues of tourism and marketing. The theory was clarified with the use of various reference books. The practical part focuses first of all on the demarcation of the discussed area of the region of Pelhřimov. Then a profile of a visitor was emerged of the survey results. On the basis of the region's primary and secondary offerings analysis, a SWOT analysis of the discussed region has been made. Furthermore, a thorough strong and weak points analysis of the sport-recreation services has been made, which together with the survey results contributed to a proposal for modernization and potential accomplishing of the supporting infrastructure for the leisure time spending in which particular destination.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153485 |
| Date | January 2013 |
| Creators | PICKOVÁ, Blanka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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